Motherhood, midlife and the messy middle.
Real life with a teen and a little one, finding myself in midlife and building a business around all of it. No hustle. No pretending I’ve got it all figured out.
Meet Sammy
Hi, I’m Sammy.
Chronic overthinker and drinker of ridiculous amounts of tea.
I’m a mum to three: Ryder, Talia and Ayla.
I left my corporate job to spend more time with my son. I’ve tried a lot of things since then. Some worked. Plenty didn’t.
But I never stopped looking for a way to make money without handing my life over in return.
These days I’m raising a teenager and a little one, working out who I am in midlife, and building a business around all of it. I share the lot here, while I figure the rest of it out.
A few numbers
A little bit about me.
Instagram followers
years building businesses around family
cups of tea a day, minimum
Small, real and growing. One honest post at a time.
Free guide
The guide I wish someone gave me.
A beginner-friendly guide for mums who want to build income around real life. Read it with a cuppa, then take your first small step.
- ✓ What building online income can actually look like
- ✓ How digital products work
- ✓ Where to start, even as a total beginner
- ✓ Automation made simple
- ✓ Content that actually builds trust
“You don’t need to have it all figured out. You just need somewhere to start.”
— Sammy
Guides and tools
Ready for more? Take the next step.
START HERE · $7
The Build Around Your Life Blueprint
A simple roadmap to create and sell your first digital product. Even if you have no audience and a habit of overthinking yourself into circles.
PLAN YOUR CONTENT · $19
FLOW: The Content Creator Trello Board
My content planning system, ready for you to make your own.
1:1 WITH ME · $97
Tea and Clarity
A 1:1 hour to get clear on your content, your business and your next step. Bring a cuppa.
COMING SOON
Something bigger is brewing
My signature program is on its way. Weekly Cuppa readers will hear about it first.
Seasonal ✦ Elf HQ is open
Yep, we do Christmas differently around here.
13 Christmases of elf chaos, tested by an actual mum. Easy setups, ridiculous ideas, printables, and a whole lot of Christmas magic without spending your entire December awake at midnight wondering what the bloody elf is doing tomorrow.
Elf HQ ✦ Set up at 11pm, obviously
My why
Family first. Business around it.
I’m not trying to escape motherhood. I’m trying to protect it.
You’re at the park or sitting on the sidelines at sport when your phone buzzes. Someone just bought your guide.
Not because you were glued to your phone all day, but because something you made weeks ago is still out there, quietly doing the work.
That’s the whole point. Not overnight success. Flexibility, options and a bit more breathing room for your family, built slowly.
The Weekly Cuppa
The kettle’s on. Come in.
Once a week, I send one letter: what I tried, what worked, what flopped, and what’s going on at our place. It’s the stuff I don’t post.
No spam. I actually write these. Unsubscribe any time.