Media kit

Real family life. Honestly told.

I’m Sammy Crockett, an Australian creator and mum to a teen and a preschooler. I share real family life and what it’s actually like building a business around it, in the messy middle of motherhood.

Get in touch
Sammy Crockett in glasses, smiling

The numbers

5,427people follow me on Instagram
@sammycrockett
1,021followers on TikTok, @sammycrockett
10.7Klikes on TikTok
622on Threads, @sammycrockett

Counted October 2026. Each platform is listed on its own, because plenty of the same lovely people follow me in more than one place, and adding them together wouldn’t be honest.

Who’s listening

Mostly women. Mostly 35 to 54.

I make my content for busy mums who want more flexibility, a bit of income of their own and more time with their kids, without being told to hustle harder. They’re over the polished version, and they come for the real one.

64%of my Instagram audience are women
60%are aged 35 to 54 (35 to 44 is the biggest group)
US, Australia, UKtop countries (47%, 11% and 7%)

From Instagram Insights, October 2026.

What I talk about

Four things, all of them real.

  1. Motherhood and real lifeOrdinary chaos, family rhythms, humour, and life with a teen and a preschooler.
  2. Building a business around lifeBuilding in public: the tools, the systems, the experiments, and what worked and what bombed.
  3. Elf and family magicEasy elf setups and Christmas traditions, without turning December into another full-time job.
  4. Permission and starting againIdentity, unlearning the internet-business rules, and ambition and motherhood living under the same roof.
An elf setup at Sammy's place

Christmas campaigns

Elf season is my busy season.

Every year I share easy elf setups for tired parents: real ones, set up at our place, the kind you can pull off at 10pm. If your brand belongs in a family Christmas, this is where it fits.

Ways we can work together

Sponsored, gifted or made for you.

Sponsored contentPaid content on my channels, made in my own voice.
UGCContent made for your brand to use on your own channels.
Gifted collaborationsProducts to try in real family life, shared when they’re a genuine fit.
Campaign partnershipsSeasonal or longer-term campaigns, planned together.

What you can expect from me

  • If I wouldn’t use it in our house, I won’t share it.
  • Everything’s made in my own voice, in real family life. Natural light, real mess.
  • I’m always upfront with my audience about what’s paid, gifted or an affiliate link.

Brands I’ve worked with: My Pause Health (an Instagram Reel and Story).

Rates: every campaign is different, so tell me what you have in mind and I’ll send them through.

Let’s make something that actually fits.

Get in touch

Or send me a DM on Instagram, @sammycrockett.

Sammy x